Zheng Qi Bei Shan is the visual identity for the exploration activities of Beishan ancient village. I highlight the most flourishing period in the history of Beishan - Republic Era of China.

The inspiration of the logo came from the headline typeface in
the newspapers of the Republic Era of China. I mentioned the characteristics of the typeface at that time. The font were thick and flat due to extension. The illustrations mainly focus on the elements of the Republic Era of China. Combining the new spectrum style and popping color, created a younger and more fashionable new visual image of the ancient village. Re-establish the new visual image of ancient villages in China.